As a professional massage therapist for 6 years (now retired) I have experienced both of these realities but at the height of my career I had a thriving and successful massage business that brought in an income well into 6 figures annually.

Over the years I’ve had the privelege of working with many different therapists and I have observed both in them and in myself, what ‘attributes’ set the really successful massage therapists apart from those that we’re struggling.

In my opinion here are the core 5.

1) Passion

Successful massage therapists love their work. In fact they couldn’t imagine doing anything else that could possibly excite them and give them as much personal satisfaction and fulfilment as being a massage therapist. This genuine ‘passion’ is easily felt by their clients and keeps them coming back for more of that ‘wonderful energy’.

2) Positivity

Successful massage therapists strive to maintain a positive attitude. They give themselves the confidence they need by ‘choosing’ to believe in themselves and their abilities. By focusing their desires, thoughts and actions on achieving specific goals they become more and more empowered. They are then able to more effectively empower their clients.

3) Entrepreneurial Spirit.

Successful massage therapists see their themselves as running a ‘business’. They realize that they are both a ‘provider’ of massage and a ‘marketer’ of massage at the same time and that their success comes from doing both things well. They research and develop effective systems to both market, manage and grow their massage business and they also are continually on the look out for creative ways to ‘leverage’ their time and energy to increase their income beyond just performing massage.

4) Giving

Successful massage therapists are ‘givers’ plain and simple. They see themselves as offering a valuable ’service’ to their clients and they really enjoy providing it to them. They have a genuine desire to really help improve their client’s health and wellbeing and pride themselves on giving 110% in every treatment.

5) Walk Their Talk

Successful massage therapists follow their own advice. By this I mean they themseleves receive regular massage and are conscientious about living well and also achieving their dreams. They genuinely ‘walk their talk’ and this integrity makes what they say to their clients and the treatments they give to their clients all the more powerful.

Ultimately wherever you are today in your career, it has been your thoughts and actions (i.e. your decisions) that have brought you to where you are today.

If you have not yet created your ideal massage business, then you may find great benefit in further developing and practicing the above 5 attributes.

One thing that’s for sure is that if you continue to think and act in the same way, then you will continue to experience similar results.

If we want a different result, then we need to take a different approach. It’s really that simple.

Wishing you a happy, successful and fulfilling massage business!

James Thomas is a marketing mentor to massage therapists around the world and is the creator of MassageMarketing.wordpressdotcom. A site loaded with FREE massage marketing tips!

But website promotion is not just about stuffing your site with articles. In fact, for each article, there are certain requirements that it must fulfil for you to reap maximum benefits. Here are 5 such requirements:

1. Good Keywords and Keyword Phrases.

An article should be written with good keywords and keyword phrases in its content. Usually, a prospect will be searching for information related to the keywords. Keywords are the words or phrases that he or she will type in the search box of a search engine. It can be anything that he or she wants to find out. Most of the time, it is related to a solution sought for a problem at hand.

Hence, the important thing is that you have an article that has the keywords that are related to your site and in answer to what your prospect is looking for. For example, if you maintain a herbal remedy site, you should put up articles about medical conditions and herbs. It is a good idea to spend time doing keyword research as keywords are the phrases that help target your prospects.

If you get your keywords right, you target the right person. Just think about it. Writing an article that is on herbal remedies for cancer and with keyword phrases like “herbal remedy” and “cancer” is going to win you prospects in the example cited over writing an article with keyword phrases like “mesothelioma”. “Mesothelioma” may be a high paying keyword but what is the use if your site is targetting people looking for herbal remedies?

2. Keyword Density

Now that you know which keyword phrases to use, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have three to four percent of keyword density in their content for search engines to rank a site high in their search results.

Keyword density is the number of times a keyword or keyword phrase is used in an article. An effective article must have a keyword density that is not too high or too low. If your article has a keyword density that is too high, search engines know that you are “keyword stuffing” and frown on this act.

3. Good Article Content

Like what is stated above, you cannot just stuff your article with keywords. The article must also be a good read. Articles must be able to entertain people as well as provide good information and help for their needs. Show professionalism by having correct spelling and good grammer. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic.

4. Include Related Keyword Phrases in Your Author’s Resource Box

In the author’s resource box, write as a third party describing your sites and include some of the keywords phrases that target your site. For instance, in the above example, I may include the sentence “the site also includes information on herbal remedies, herbal products and chinese herbs” in the author’s resource box if I determine that “herbal products” and “chinese herbs” are also good keyword phrases to target. My article is on herbal remedies for cancer, but my potential prospects may be actually looking for information on traditional chinese herbs. Saying that your site includes far more information that what the article content has helps to raise the curiosity of the reader such that he or she will click through to your site.

5. Include an active hyperlink to your site

Lastly, don’t forget to include an active hyperlink to your site. Many article submissions fail to ensure that the hyperlink is an active one. As a reader to an article, I will not have second thoughts to making a click through to the author’s site on an active link as compared to one that is not. If you are using an article submission service and not submitting your articles manually yourself, it is a good idea to include the full url of your site in your author’s resource box and instead of using a text link. Some article submission service providers may omit to also submit an active hyperlink for you. In this case, if the hyperlink is not active, readers can still find your site as the full url address is included in the author’s resource box.

Evelyn Lim is a writer and an online market strategist. Her article directory site is a growing database of content on health, business, internet marketing, finance, home, etc . To submit your articles, please visit ArticleMapdotcom rightaway!

Have something to offer.

The first step in starting a business online is to have something that your potential customers want. You may already have an existing business service or product which you need to promote, or an idea in mind for your website. In that case you only need to establish a web presence and begin your marketing.

However, the biggest hurdle for many aspiring home business operators is finding something worthwhile to sell. If this is your problem, one of the quickest solutions is to become an affiliate. An online affiliate is basically a salesman for someone else’s product. Good affiliate programs do exist, and most are free to join.

Find a good web host

Once you have your product in mind, you then need a internet hosting service. Depending on the nature of your business, it may need to be specific to your country or location. If so, you are looking for a hosting service with that in mind.

If location is irrelevant, price and standard of service will be of prime importance. For some, a site build it type of service may be the priority, as they lack the initial understanding necessary to build their own website. Others may be looking at creating multiple websites & therefore want multiple hosting capacity with the one provider. Email services, database capacity, or secure transaction services are all options that are available.

Whatever your requirements have a good look around & select a web hosting service based on your needs.

Select an appropriate domain name.

Your domain name is important. Ideally it should reflect your product, and contain the words your customers are searching for. It is a good idea to register your domain name with a paid hosting service rather than getting a free domain as part of a membership site. Having an independent domain will stand a better chance of being indexed in the search engines.

Build your website

Building your website will take time & practice to get right. If this is something you don’t have, you might consider a service such as site build it that can do this step for you. Otherwise get an HTML editor and some templates and go for your life. Take some time with this step as it will save you from needing to make big changes later. Design your pages with good on page optimization strategies in mind. For additional website revenue, you might like to sell advertising space on your pages.

Promote your site

Once you have your site published, the real work begins. Unfortunately, not everyone out there has been waiting for your new site to become available. In fact, you will be lucky if you even get visited by a few stray people who appear to be lost.

Website promotion is either big money or hard work, sometimes both. You should be prepared to part with a little of your hard earned cash in the short term for some sort of paid promotion such as good third party traffic generation services or pay per click programs, A word of caution, when using paid promotion programs, monitor your operating cost closely, otherwise things can get expensive. These kinds of services will help with immediate traffic, but independent linking is essential for search engine rankings, and longer term free traffic.

Obtaining links from other content relevant websites will bring in repeat visitors from those sites. Not only that, but quality inbound links will help lift your site’s placement in the search engine index. The better placed with search engines those site are, that link to you, the more valuable the link to your site becomes.

Linking strategies alone form the basis for huge business on the web these days. Link exchange programs, article writing, press releases and blogging all form part of the gigantic search engine optimization industry. Take the time & make the effort necessary to learn how to work these strategies, and they will in turn work for you.

If owning a successful home based internet business is your dream, then there is nothing to stop you. Don’t get distracted and put off by promises of instant riches, rather concentrate on building a lasting business based on quality products and good optimization techniques. Spend time promoting and linking your site, and enjoy the learning curve. The financial rewards will then be assured.

Bluey Johnson (the little Aussie Battler), is from The Australian home business website. A leading resource with infomation of the utmost integrity on SEO, web hosting and affiliate marketing. Visit at australia home business

Do not skip meals. The worst thing you can do while watching you diet is skip a meal. It has just the opposite effect of what you want. You need to have at least four regular meals every day.

Fresh vegetables are better than cooked or canned vegetables. Try to eat our vegetables raw. When you cook them, you are in fact taking away nearly half the vitamins in them. And canned vegetables too are processed and are not nearly half as good as fresh vegetables. When you buy your vegetables it would be a good thing to see if the label says that it is pesticide free.

Do not eat more than an egg a day. Eggs are not such a bright idea. It would be best to reduce your intake of eggs to maybe three in a week. But for those of you die hard egg fans, you may have up to one egg a day but nothing more than that.

Make chocolates a luxury and not a routine. Chocolates are not or at least they should not be a part of your diet. So do not indulge too much in them. Even the bitter chocolates are not good for you because though the sugar is less there is still the cream in them.

Choose a variety of foods from all food groups every day. This is a fine way of keeping deficiency diseases at bay. Change the items included in your diet every day. This is an excellent way of keeping deficiency diseases at bay and it helps you to experiment with a variety of dishes and there by you do not get bored of your diet.

If you can say no to alcoholic beverages please do. Alcoholic beverages too are not good for you. Beer can be fattening and the rest of the alcoholic drinks may not be fattening by themselves but after a couple of swigs you will be in no position to watch your diet and your appetite too will be something to battle with.

Try to have breakfast within one hour of waking. It’s always best to have breakfast within an hour of waking so that your body can charge itself with the energy it needs for the day. The idea is not to wait for your self to get really hungry. Breakfast is the most important meal of the day but that does not mean that it should be the most filling meal of the day.

Following these tips will go a long way to helping you achieve good results on your diet.

Gregg Hall is a business consultant and author for many online and offline businesses and lives in Navarre Florida with his 16 year old son. For quality diet products go to shop4dietsdotcom

Since computer users are becoming more and more savvy at avoiding junk emails and many are frightened off by those that might include viruses, it’s important for a company that wants to explore this option to make sure the presentation works to capture attention without raising alarm bells.

Many “spammers” and junk email senders tend to use plain basic text without including graphics. The big name emailers, such as Big Box Stores, baby product companies, grocery services and more use what’s called html mail to send high-quality emails out to those on their bulk mailing list. What this achieves is capturing the attention of current or potential clients while offering a professional looking presentation.

Here are some tips for making a bulk marketing campaign work:

* Remember the key to making a bulk mailing campaign work is in the numbers. A certain percentage of recipients will always look at mail even if it appears as if it’s junk. It’s this percentage you want to raise and you also want to convert the numbers into those who actually buy.

* To make sure people on your mailing list actually read the mail you send, try to make it relevant to them. If, for example, your business sells diapers, try to get a bulk email list that revolves around families who have recently had an addition. If you’re trying to sell home improvement ideas, buy a list that relates to homeowners in your target area.

* Make the presentation professional. Scam letters often come through in plain text without proper spelling or grammar included. The more professional, catchy and clean looking the email that’s sent, the better.

* Use graphics and official logos. If you want your mail to stand out from the “junk,” take more than simple steps to make it relevant to recipients, also make it look official and professional. Show pictures of the diapers you want them to run to the store and buy or offer visuals of potential home improvement projects.

* Don’t try to pull the wool over readers’ eyes. If your email offers discounts at a specific store, say that in the subject line. Don’t mislead or over inflate what’s inside.

* Provide useful content. Many companies are offering online newsletters for their bulk email list. This means they’re providing useful articles potential clients might actually want to read and then simply “endorsing” the newsletter by using their logo or including photos of products they’d like to sell. Home improvement stores, for examples, send out articles about projects people can do on their own and include pictures of a project in different phases. It’s clear the items can be purchased at the store, but the other information can prove very useful and pull readers in.

The keys to creating successful bulk mail campaigns lie in a creator’s ability to provide useful, relevant information while also trying to sell a product. Be honest, be creative and make sure the emails clearly state the company information and its likely this route will prove itself in financial returns.

#1 Resource

Email marketing.

bulkemailguidedotcom