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But I Don’t Want to Wait THAT Long
Years ago I worked in a camera shop with a man named Sam who was constantly bemoaning his bad luck. He often talked about Mr. Dawson, a man in his seventies who was really lucky. Dawson owned real estate all over the western suburbs of Chicago.
One day when he mentioned Dawson, I commented, “Hey, Sam, [...]
The Corners We Don’t Mind Cutting
It happens fairly often. About one customer in 50 steals from me.
But I’m not alone. Virtually every person I know who sells information products says they have the same experience.
No matter how good your product, no matter how much value you pile on, about two percent of your customers will order your product, [...]