February 2008

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Understanding a Need for Leadership Training

What was long thought of a desperate approach to failed leadership, executive leadership coaching has made its way into many “successful” businesses as a mainstay. IBM for instance, has permanent staff whose role is strictly to train upper management. Successful companies are looking to maintain that winning streak. Executive leadership training is meant to help [...]

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Don’t Start With a Blank Page, Use Content Blocks

Recently I helped a small business owner totally re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials or responding to bid proposals later in the year.
He said,”It is so hard to start from scratch writing a [...]

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